Friday 30 November 2007

Advertising quote

Claire, remind me on Monday, I came across something I highlighted ages ago about advertising and Web 2.0 by John Naughton - I think it may be relevant and might be worth quoting?

Hope you're feeling better

x

Wednesday 28 November 2007

Yes and yes!

Ilia, I'm happy for you to send your descriptive stuff my way.

And yes, I think maybe having a blog and a forum is too much. A forum waould be far more diplomatic.

I went to see Macbeth this afternoon with Patrick Stewart as the Scottish tyrant - it was fantastic but theatre full of noisy school children.

We were talking about the Internet, Facebook and blogs in my French class tonight so for once, my teacher couldn't get me to shut up!

xxx

Claire Warwick

Hello Ladies,

Just thought I'd post the reply I got from Claire Warwick regarding pricing:

Dear Claire,


The main thing is that you make clear what kind of costs you will

incur and how you would make money to cover them. You don't have to

provide concrete figures, although if you happen to have them, then

that's fine.



Claire
 

xx

Monday 26 November 2007

Thinking positively

I have not heard from Paul - I don't expect to immediately as he hates having to write long replies!



Ilia and I had a chat this afternoon and we think it will be useful to be able to provide evidence that we actively sought feedback and responded to it. So yeah, no sign up fee and no star rating.

With regards where we mention the survey results, I think that should be in the Market Research section as you suggested, and I may mention it briefly in my introductory bit.

I also thought it might be a good idea if we went back through the Electronic Publishing lectures to have a look at whether information included in any of the sessions is of relevance to our project. But maybe you've already done this in which case - I will go back through them!

Hope you're feeling better - I am going home soon to read through your write up.

xxx
I know what you mean! I feel like we have been labelled as cut-throat capitalists rather unjustly.

However, I think we can probably turn this to our advantage. In light of the results, we should get rid of the subscription fee and rely on the commission and advertising (which I forgot to put into my section - will add that now!). Perhaps we could think about charging for subscription once we have built up the image of the site a little more?

I think Claire will appreciate that we have carried out primary market research and have taken the collected responses into account - it makes good business sense. However, I don't think we should feel too offended - after all, we are trying to start a business, which will not always appeal to the idealists at SLADE!

Shall I start writing up the market research bit? Any news from Paul?

x
Just looked through responses again. It seems to be the voting that people don't like too much as well. Another way of determining popular artists - if that is still something we want to do - is just by monitoring which artworks are viewed the most often. It would therefore, be less like a 'talent show' as I think someone referred to it.

Sorry, I'm still just so shocked!

Shocked!

Hey,

Claire you poor thing - hope you feel better soon.

I have just looked at some of the survey responses. Ouch, their is one preson in particular who is extremely harsh. Do you think it is worth circulating another email? I don't think it was made clear in the original email that we would be providing advice and sending out a newletter on upcoming events etc. Or, maybe it is worth rethinking our intention to charge a subscription fee. Maybe we should just be focusing on advertising as our source of income. It seems to be the money that has generated the most hostility. It might do us some favours in our report if we admit that we had originally intended to charge users but after sending out a survey, we decided against it. I'm really not sure now.

I know this is only a theoretical project but I feel really offended by that one person's comments. Is that silly?

x

Apologies

Morning Ladies,

As you may have noticed, I'm not at uni today - I have had the stomach bug from hell over the weekend and didn't get much sleep last night. So, apologies for being absent.

However, I have managed to write up my section of the report, which I will email to you individually. You will see that two chapters are yet to be completed - "Market Research" and "Start Up Costs and Capitalisation".

Carly, I noticed that you had included the questionnaire to SLADE in your section - does that mean that I shouldn't include it as primary market research? Also, I have been tracking the results on surveymonkey.com - 818.8% said that they wouldn't pay our subscription fee! There are some REALLY negative responses as well - do you think we should still include them? Or, should we just be economical with the truth?

As regards the Costs, I have emailed Claire Warwick and am awaiting a reply.

Hope you guys are ok - sorry again for not being there.

xx

Sunday 25 November 2007

My section

Hi,

I've written up something for the business plan. It's over the word count but I thought it would be better to have too much than too little and I can always edit it. I've left it as a Word document at the moment. I'll email it to both of you and you can read it before tomorrow if you have time and tell me what you think - too vague? stuff missed out? etc.

Hope you've both had lovely weekends.

See you tomorrow,

xxx

Just a thought . . .

Hi Girls,

I've just been reading back through the blog before I start writing up my bits and pieces for tomorrow and I was following some of the links I put up to similar sites. I think this one may interest us:

http://www.latest-art.co.uk/

It might be worth mentioning in out report/business plan as a potential source of mutual advertising. It's aimed specifically as London + Brighton/SE England and it's targeted at our sort of market. Might be a good way of generating publicity?

x

Friday 23 November 2007

emails

Hey,

Just to let you know I've emailed Slade with the survey.

Also, might be good idea to email Claire (tutor Claire) re. specific pricing issues.

Can't remember what we said about uploading 3 images for free. But thinking about it now I'm not sure that's a good idea as wouldn't mean people could just keep changing the images they display without actually paying us anything?! On the other hand it is a good incentive . . .

What do you both think?

xxx

Thursday 22 November 2007

A few queries...

Hi Girls,


I'm in the process of writing up my portion of the business plan and have a few things that I want to clarify:

- Ilia - are you doing Competition? If so, are you looking at the pricing schemes of other websites? It's just in the Costs section it seems like a good idea to compare.

- Did we agree that users could upload 3 images to their portfolio but after that they had to pay the £50 subscription charge?

- Do you think we need to give actual figures for the cost information?

xx

Tuesday 20 November 2007

Letter to Paul at last!

Hi Girls,

Just to keep you informed, these are the questions I've emailed to Paul. I'll let you know if/when I get a response.

Why did you set up Londonart?
Whan did you set it up?
How did you start/go about doing this?
(if it's not too rude!) what sort of costs were involved in this process?
How did you promote the site to the public?
How did you get artists interested in signing up?
What was your criteria for determining the amount to charge memebers and the amount of commision you take?
What problem did you have in the initial stages? Were they mostle technical?
Is there any service you wanted to provide but found you couldn't? If so what was it and why didn't it work?
How has the current version of Londonart changed over the years?

That seems like a lot of questions! Any comments/advice you could give us would be much appreciated.

Speak soon

x

My impression

I see what you mean . . .

My impression of the business plan is that, yes, it does weigh more heavily on the areas you were looking at Claire. The thing we need to do though is adapt it to fit our project so I think that we will largely be ignoring most of the stuff that takes precedence in the template business plan and putting our own emphasis on the parts that it plays down. I see it really as just a more appropriate method of presentation - not something we need to adhere to religiously.

Roughly speaking, from consultation of the contents page, I would say that you might concentrate on the Marketing section (which can be modified to cover the terms laid out in the course guidelines), and then parts VIII, IX, and X condensed into a general account of cost and promotion issues.

I'm sure we can mess about with the layout to suit ourselves.

I think I will be looking at the General Company Description, Products and Services and Operational Stuff (which will include forecasting) - I was originally researching Justification and Development.

And Ilia will focus on Management and Organisation and also Operational issues on a more technical level, (Ilia was dealing with Competition and Technical requirements).

There will, I imagine, be quite a bit of overlap and as we are not actually setting up a business, I don't think we have to get too worried about attending to all the specifications addressed in the Business Plan.

Does that sound about right to you both?

xxx

Business Plan Confusion

Morning Ladies,

Having had a look through the Business Plan template I'm slightly confused about which sections I need to concentrate on. I was doing 'Market' and 'Cost and Promotion', so the following seems to be relevant:

- Market Research - (but I suppose this will have to wait until we get feedback from the survey)
- Economics
- Customers
- Strategy
- Start Up Costs and Capitalisation
- Financial Plan

Is this right? It seems like most of the plan so I think I have gone wrong somewhere...what do you think?

Also, having had a closer read, I think it's going to be quite hard to do some sections without having read what has been decided on in preceding chapters. Not sure how we would get around this though!

xxx

Monday 19 November 2007

Slade survey

Hi Girls,

Ilia the survey looks great - I just completed it!

I've copied the email from Slade below, which includes the email address to which it should be sent. I guess as you created the survey in your own Survey Monkey account, you have to send it - is that right? If so, and you want to email it to Slade, you may have to mention me in the email just so they remember what it's about as it was a wee while ago now!

Dear Carly

The Director of the Slade, John Aiken, is happy for you to circulate a questionnaire to our students. Please send your questionnaire to slade.enquiries@ucl.ac.uk and ask for it to be sent to all students.

Kind regards

Jenny Goepel

Happy writing to you both - and stay dry!

xxx

Tuesday 13 November 2007

FIRE!

Thanks Carly :o)

Apparently the fire was in a disused warehouse that was about to be demolished - how convenient! There are some quite cool pictures on the BBC site: http://news.bbc.co.uk/1/hi/in_pictures/7090763.stm

I don't think I can do this weekend - I have a staff conference thing on Friday and then friends coming up from Bristol on the Saturday/Sunday.

xxx

Monday 12 November 2007

Exhibition Times

Climate of Change runs until 31st December, Monday - Sunday 11am til 5pm.

I guess therefore, that we either go all together at the weekend or Ilia and I head down during the week.

Let me know what you think.

xxx

Oh, Claire - any news about the fire/your company?

No problem

Hi Girls,

Claire I completely understand. I have no problems speaking so if Ilia wants to share that bit with me that should be fine.

I'll try to have a look at the Slade questions we thought about and see if I can come up with some nice and student-friendly yes/no questions to send to them.

Also, when is good for you two regarding our class trip to see Londonart boss Paul? I will double check with him but I think he will be down at the exhibition site most days; and I will also check the opening times so maybe we could go one day after you finish work Claire. Nearest tube is Southwark. Here is the blurb on the Londonart site that calls to artists to submit their work. Do you think this is along the lines of what we will be offering?

CALL FOR ENTRIES

Some experts suggest that it is already too late to save the planet, and life on earth will never be the same again. What is really happening to our planet and how will artists respond to the challenge of defining the issue through art?

Londonart.co.uk has invited artists from around the world to submit work on the theme of climate change. Many artists have responded with environmental images which you can see online. The submission is still open: The entry is free for any artist, and you can submit up to 5 images online. All submitted works will be exhibited in the climate change section of our website.

We believe climate change is the biggest issue facing mankind and we really look forward to looking at all the entries.

Paul Wynter
Managing Director


ATTENTION:

We have now secured a venue in central London, and the exhibtion entitled 'Climate of Changed' is happening!

Climate of Change
235 - 241 Union Street
SE1 0LR London

Attention all Artists/Cultural Activists
Painters, Poets, Sculptors, Film/Video Makers, Photographers and Performers


Collective self realization - the coming together of many visions, with one message - is the fastest way to a revolution in consciousness. Climate Change is happening NOW. We need your voice and vision to put this message across.
The Climate of the Earth is always Changing. In the past it has altered due to natural causes but today it is Changing as never before as a result of our actions. The problem of Climate Change is potentially the most important issue facing humankind today.

This is a platform for all Artists in all disciplines to submit work/s based on the problems of Climate Change. 20,000 sq ft have been secured in central London for this exciting Happening.

Climate Change effects us ALL!

CLIMATE of CHANGE will launch with an Introduction Evening on Friday 12th October 2007, Exhibition Opening 9th November 2007

This event is open submission and all are welcome, so act now, get in touch.

Email: basia@londonart.co.uk

Sponsors: ASC studios, Londonart.co.uk and Northstar 2000


Useful links:

We can stop climate chaos

Campaign against Climate Change

xxx

Presentation

Hi Girls,

I have been thinking about what Claire Warwick said today about the oral presentation, and I have a proposition.

Basically, I have a slight problem with speaking in front of other people - I realise that it's not most people's favourite past-time, but it goes a little further than that with me, into something called Social Anxiety Disorder.

As I would happily do ANYTHING to avoid speaking to the class, I was wondering if it might be acceptable for me to take on a larger portion of the research/written report, in order to excuse myself from an actual speaking role?

Let me know what you guys think - apologies for being such a pain.

x

Tutorial?

Do we have a group tutorial this morning?

Wednesday 7 November 2007

Class Trip!

Just emailed Paul and he's happy to chat so . . .

I can't do tonight as I have French class so how about we go at the start of next week?

xxx

Response

Hello Ladies,

Sorry for not reponding sooner - things have been rather hectic at work.

As regards the websites Ilia posted, I was really impressed by http://www.deviantart.com/. The layout is simple yet effective, and I like the single navigation bar. Also, I think the options to Chat, Shop or access a Forum are interesting facilities, which the others don't seem to offer.

In relation to the Business Plans, I think that we'll probably get extra marks for integrating such a format into the suggestion Claire Warwick gave us, so definately something to consider.

Carly, I'd love to come and meet Paul from LondonArt- what kind of time were you thinking? I am available from 6:30pm most evenings.

As for the name, I haven't managed to come up with anything that's not cringeworthy but I will keep you posted!

xxx

Londonart

I have spoken to Paul and I think he's mega busy setting up for the show so what I would suggest is that some time next week would be better to meet up with him. If either of you want to come that might be a good idea?

Also, phoned Slade and they have received my email and it is being dealt with. They should get back to me soon.

Went to an art auction last night in The Building Centre. It was mad!

xxx

Tuesday 6 November 2007

Website Look

Hi Girls,

Had a look at the websites you mentioned Ilia and I think the two that will be most useful to us are Axis and Artquest. These both seem professional and in depth and I like the layout.

I haven't had a chance to look at the business plan stuff yet.

I think I will try and see old boss Paul tomorrow and see if I can get any advice on starting up an art website.

I will not be able to make the private view on Friday either as my lovely boyfriend is taking me away to Brighton! However, I'm sure I will see it if I go down there tomorrow and Ilia, if you fancy it when you're back, maybe we can all go together?

With regards our website name, just to get the ball rolling, how about Artbaby? I don't expect either of you to like this or think it's a good idea, but we should try and think of a name for ourselves.

I am now going to chase up the Slade.

xxx

Thursday 1 November 2007

Slade/Londonart

Hi Girls,

I've emailed both Slade and my old boss at Londonart. Please do have a read:

Slade letter

Dear Slade,

I hope you will be able to help me.I am a Masters student at UCL and as part of my course I have to putforward a proposal for a new electronic publishing product.Along with 2 others, I am investigating the prospect of creating anartists portal/website aimed specifically at recent graduates. We areaware that there are already services out there that cater for this marketbut we think that we could offer something a bit different.

This is where I thought you might be able to assist us. It would beimensely helpful if we could meet with a representative from Slade anddiscuss the details of our project in relation to the needs and concernsof Slade students; what are their future plans? Would a website where theycould display and sell their work appeal to them? Would they pay for aservice like this? Would they be concerned with having their name/workassociated with any adverrtising? and so on.

This is, of course, a purely hypothetical exercise - we are not requiredto bring our product into physical existence - but in order to make itrealistic, input from actual students would be hugely informative. Perhaps myself and my team could put together a questionnaire that couldbe circulated around the School?

If it is possible to arrange a meeting, we would be very grateful. If you require any further information, please do not hesitate to get intouch.

Londonart letter

Hi Paul, Hi Jenny! It's been a long time since I last got in touch and as usual, I'm after something. Thanks to your glowing reference Paul I managed to get a place on my Masters course at UCL and now that I'm here I was wondering if I you would be able to help me a wee bit more?

My course is Electronic Communication and Publishing, and part of it involves writing a proposal for a new electronic publishing product. We don't actually have to create anything for this module but we do have to investigate things like competition, market, development, technological factors, costs and so on.

My group is proposing to create a portal/website for graduate art students, which would - a bit like Londonart - allow them to exhibit their work, communicate with other artists, learn about forthcoming opportunities and exhibitions, sign up to a newsletter etc.

Would it be possible to ask you some questions about Londonart and how it was set up? (We're not actually going to do this so we won't be pinching your ideas to create a rival site!) I'm sure you both have fairly hectic schedules so if you don't have time, please don't worry. However, if you do think you could spare a few minutes, maybe we could meet up (possibly with my other 2 group members), or I could ask you a few things over the phone/via email?

I hope you're both well. The site is looking great!


Ok, so, hopefully I'll hear back from one or other of them soon. I may even try to have a more in depth look at the Slade site to see if I can get hold of a name rather than just a generic enquiries address.

Hope you're both well. Speak soon?

Carly