Monday 13 December 2010

Welcome to YouTube Trends

Ladies and gentlemen: YouTube Trends, a destination for daily insight into the zeitgeist of the world's largest video site.

The idea for YouTube Trends started with our desire to find new ways of identifying the viral and newsworthy content people love to share and packaging it in an easy to digest format. With over 35 hours of video now uploaded to YouTube every minute, we wanted one place to distill the videos people were sharing and discussing with their friends as well as understand what YouTube could teach us about our culture and current events.

Also: In conjunction with YouTube's announcement of the most watched videos of 2010, YouTube Trends will spend the next 12 days exploring the top videos and trends from the year that was, starting today with our breakdowns of the most viewed videos in news and politics, sports, and trailers.

Source: YouTube Trends

Monday 6 December 2010

MailOnline catches eye of NYT

I know it´s been a while but just had to post this totally on the money article from the New York Times:

British Newspaper Finds Readers Flocking Online

For daily, or even hourly, updates on the life of Cheryl Cole, a British television talent-show judge and sometime pop singer who used to be married to a soccer star, there may be no better resource than the Web site of The Daily Mail.

Is the comely Ms. Cole headed to America to join the U.S. version of “The X Factor”? Is she scouting around for real estate in Los Angeles? Will a seven-year-old assault conviction deny her a U.S. visa? Mail Online is on the case.

...

Online, the emphasis has been on celebrity news, featuring Ms. Cole and other A-, B- and C-list figures whose every facial wrinkle or fashion choice is scoured for the possibility of extracting a headline. According to comScore, the site’s show business and television coverage drew 15.3 million visitors in October, compared with 14.9 million for the news sections.

Analysts say Mail Online’s traffic growth has been fueled by particularly adept use of the art of crafting headlines so that the Web page on which they appear secures a high ranking from Google. Google’s methodology was written by engineers rather than poets, so a straightforward approach to such search engine optimization of headlines generally works best.