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Online newspapers, SEO and general Web stuff
Police, fire and water services were at a loss to explain the manure-scented cloud which afflicted great swathes of the South.
But with the wind in the East, it soon became clear that our Continental neighbours were to blame - and almost certainly the Germans.
Over there it is muck-spreading season for farmers wanting to nourish their crops. In a country where pigs make up the of livestock, there is ample supply of particularly pungent muck to spread.
And the fear is that, if you've already smelt it, things are unlikely to change the rest of the weekend.
German weathermen admitted that a change of wind direction had sent the smell, or "der gestank" as they call it, across the North Sea just as the stuff in the fields ripened to stomach-churning levels.
From the moment commuters set out for their offices and children to school the stink was detected yesterday morning from Suffolk to Surrey, west to Berkshire and even down to the south coast.
No respecter of royalty, it even lingered over Windsor Castle. A spokesman at the Berkshire town's tourist office said: "When I left home this morning the smell was virtually unbearable but we haven't had any complaints from anyone so far. I think the Queen is in. I hope she has her windows closed."
Germany's heavily-regulated farmers have been allowed to sprinkle nature's delight on their fields since February 1. But with the cold winter weather lasting into spring, most have waited until now.
Hauke Jaacks, a farmer in Rissen, sprayed more than 5,000 gallons on his 25-acre plot.
"Sorry about the smell," he told his countrymen. "But you have to put up with it. I need the grass to grow to feed my cattle."
At the German Embassy in London nobody was willing to apologise for the smell. Staff had not noticed anything unusual in the air and pointed out if anyone was looking for another country to blame, the French coast was "much nearer."
I don’t begrudge people their chats. I’m sure they’re important: I just don’t want to hear them. And if there was one benefit of being crammed into a tiny, uncomfortable seat and fed terrible food for several hours it was the absence of people yelling into their phones.
The only thing worse than being seated next to a crying infant for a transatlantic flight is being seated next to a crying infant whose mum is talking into her mobile exploring the possible explanations for the tears.
“She started four hours ago. She’s been crying the whole time. No, her nappy is dry. Yes, I burped her. Wind? You think it might be wind?...OK, I’ll tell her it’s you.”
(Pause) ‘Sweetie, daddy’s on the phone. Here. On the phone. Talk to him. It’s Da-da. DA-DA. You don’t want to talk to him? You don’t want to talk to dada?”
(Pause) “She doesn’t want to talk to you. I’ll call you when we land.”
Apparently, Air France is testing out the technology at the moment. When they make the announcement telling people they can use their mobiles, the standard response is puzzlement followed by a lot of people taking out their phones and saying 'Hi darling, you'll never guess where I'm calling from . . . '
The latest bad news is word that Journal Register, publisher of the New Haven Register and 21 other daily and 310 nondaily newspapers, could go bankrupt. The article argues that this is more a problem of debt service than operations — but then it goes on to say that “its operating performance has declined” with EBITDA expected to fall from $90 million to $70 million in a year.Being super lame I am going to bed at 10 o'clock on a Saturday night.If I can get some money into a program at CUNY — and as part of a conference on new business models for news I’m holding there, probably now in September — I’m thinking about hiring MBAs to create drastic models of new newspaper businesses, such as:
* The free newspaper — here’s an argument that the Guardian should go that way.
* The online-only newspaper — that has happened in Madison.
* Selling off printing, production, and distribution arms — as suggested by Dave Morgan.
* Break them up into a bunch of niche products — as suggested by NewMediaBytes. That could mean selling the sports section separately (or making it online-only); it could mean turning out a whole bunch of products from golf to parenting to food.
* Go hyperlocal.
* Turn all the reporters into independent agents — as I sort of suggested here — and the newsroom and news product into just a packager and ad network.
* Jettison everything but real reporting — which is a smaller proportion of an editorial budget than many would like to admit — and charge more for the product to a highly interested audience.
* Distribute a local supplement inside national papers: USA Today, The Times, or the Journal.
* Become a local magazine with an online component covering breaking news, local calendars, and such. (Except I think that local magazines are in as much trouble as local newspapers.)
* Become an ad network.What else? Note that I did not suggest foundation or public support. I think that’s a pipedream. Journalism either is or isn’t a business. I think it is, but not like the one we have now. And we’d better get to reinventing it or it could well die. The Journal Register could just be the first.
Whoop. Whoop. Whoop. That’s the alarm going off, newspaperfolk.
: LATER: Note that the Britannica blog is holding a forum this week on the fate of newspapers. I’m looking forward to Clay Shirky’s call for experimentation.
Another misconception held over from newspaper days is that everything must be kept above the fold รข€” the imaginary line at the bottom of the browser where a user must scroll to see the rest of the content. Well the fold is an unnecessary design limitation.
"The fold" goes back to the days when newsstands were still relevant and important content was kept above the fold of the newspaper to grab the attention of passersby. Unlike newspapers and magazines, web browsers have scrollbars, a magnificent and less cumbersome invention. While the best and most important content should be placed near the top of the page, most users will indeed scroll to explore more of the site.
Clicktale found in its 2006 study that 76 percent of users who encountered pages with a scrollbar scrolled somewhat (up to two to three pages) and 23 percent of users scrolled all the way to the bottom of the page.